Summary

Digishark was collaboratively founded by three companies from the digital space, with the goal of helping SMEs overcome obstacles preventing growth. The idea was prompted by the dramatic changes caused by Covid-19, when many companies had to adapt to working digitally in a very short timeframe.

Digishark offers off-the-shelf solutions to digitize lead generation, sales and operations, taking a holistic approach instead of separately trying to tackle these important business functions. They were in need of a Brand Strategy, Identity and a website to promote their message.

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Challenge

The founders realized that many Hungarian companies are fundamentally old-school, offline operations, which prevents them from reaching their true potential - the disease merely emphasized an issue that was present even before the pandemic hit. Many businesses are founded by professionals, not managers, who, with time, get stuck in day-to-day operations and lose sight of why they decided to create their business in the first place.

Digishark offers off-the-shelf solutions to digitize lead generation, sales and operations, taking a holistic approach instead of separately trying to tackle these important business functions. In doing so, they are able to offer great value to their clients and deliver results in a relatively short timeframe. They were in need of a Brand Strategy, Identity system and a website that would be appropriate for their message.

Solution

In a time of uncertainty, you have to pivot and adapt to the new circumstances. Whatever you do, it's crucial to always keep moving forward, otherwise you will sink to the depths of the ocean- just like the shark. This is a key message of Digishark, which is how we landed on the brand name.

To create an appropriate Identity System, we needed something that would communicate their core values: easily accessible, mass-customized, great value, yet professional. We also wanted to implement the shark theme, without being too direct and risk creating something corny.

After exploring many options, we landed on a simple logotype, with an indication of a shark's fin embedded in the "k". We used this fin throughout the Identity System, as well as other subtle reminders that a shark is lurking nearby, such as shark bites.

For the website, we designed a sales-focused homepage with clear, to-the-point messaging and supporting visuals. We added a few secondary sub-pages, stashed behind a hidden navigation, for those looking for more in-depth information.

Outcome

The new Identity and website received positive feedback during testing with real potential clients. We are eagerly awaiting further results as the business launches during September 2020.