We design a comprehensive identity system that accurately represents your business and is able to grow together with it.
A strong brand identity allows you to take a stance within the marketplace - and your customers' hearts.
Behind every great brand lies a strong set of values. Before beginning to design anything, we must identify these, and understand your business and your community. This is why we begin each engagement by defining a strategy that will serve as guidelines for everything we design.
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Through extensive research and iterations, we explore the realm of visual possibilities, guided by your strategy. You will receive carefully curated selections of our explorations, which we will modify until they truly represent your brand.
Language is just as important as visuals when it comes to identifying a brand. We will help name your company, determine tone of voice, and write specific messages, creating a persistent and authentic verbal identity.
Once the visual and verbal foundations are settled, we design the logo to serve as a key identifier of your brand, uniting name, look & feel. When it comes to logos, we believe they should be simple in their form, memorable and appropriate for the business.
Now that the building blocks of your identity system are ready, we put the pieces together to bring your brand to life. We essentially define your brand’s own language,which you can consistently apply across all your channels and platforms, and which can grow organically along with your company.
Consistency is essential to communicating professionalism. We create a brand identity guide containing all characteristics of your brand, such as logo specifications,typography, color, iconography, image use and more.
We can also help you reach your audience by applying your newly formed brand identity to a wide range of digital and print materials.
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Drop us a line if you believe we could create something amazing together.