We define

Purpose

Target personas

Positioning

Unique selling proposition

Core values

“Your brand isn’t what you say it is.
It’s what
they say it is.”

Marty Neumeier

Our philosophy

If a brand is made up of people's gut feelings, how to design one? Why even bother? 

A brand should be viewed as a whole, in 3D. On the model below, the horizontal axis represents how the components within your organization come together to form your brand. The vertical axis shows how your brand can be interpreted on many different levels by the outside world.

Even though you cannot directly design a brand, you can - and should - design the components that make it up. In doing so, you can influence how people feel toward your brand, and set yourself up for success.

Strategy

A strong brand must be built, at its core, on a solid strategy. A good strategy provides answers to what your purpose is, who you serve, where you compete, how you will win and how you will grow.

Identity

Identity is what is what people see and hear when you - as a brand - communicate with them. It's how you look, how you behave, what your personality is like.

Culture

Winning once is not enough. You'll have to do it over and over again to keep growing and stay relevant. That can only be done, long term and consistently, with a strong culture that breeds innovation.

Products

Products or services are the tangible value you provide your customers. Without making them great, you will surely fail. Having them is necessary but not in itself sufficient.

Brand

Finally, we reach the outermost layer, where all components come together, to form what is seen as your brand. If you pay attention to all areas, you should end up with something that is aligned with your business goals and ready to propel them.

Perception

Let us take a look at how consumers (and other stakeholders) will interact with your brand. The first level is perception: all that can be seen, heard, smelled, tasted and touched.

Reason

One level deeper you will find reason. This is the process through which we interpret the surrounding world, including companies, products and services.

Emotion

Many of our actions and decisions are motivated by emotion - although often disguised, consciously or unconsciously, by reason.

Resonance

At the second to last level, you'll find resonance, which provides the intuition that a company, product or service is right for us.

Ideology

The deepest level, a sort of tribal connection, which connects consumers to brands. A deep, visceral feeling of belonging.

When a brand aims to connect with its consumers on multiple levels, not only can it create a deeper bond, but can also reach a wider audience, as different people respond to different experiences.

How we achieve all this

Strategy

The core of your digital presence is the strategy behind it. As part of it you need to have your goals set and your digital channels and tools cautiously selected. We create thought-through, extensive strategies that serve your goals. A solid strategy is essential for long-term growth.

Pay-per-click ads (PPC)

We build detailed online campaigns using social media ads (Facebook, Instagram), Google Ads or YouTube video ads to get targeted traffic onto your website. We can calculate, implement and manage comprehensive pay-per-click campaigns and deliver transparent reports that clearly show your goal conversions and return on investment. We optimise your campaign continuously based on the results.

Social media marketing

It’s crucial to be pro-active with social media in order to make sure your audience sees your brand as a positive and informative resource. We can work with you to create and implement a social media strategy that communicates the correct style and tone of voice, through creating the right content and distributing on the appropriate platforms.

Search engine optimisation (SEO)

Taking a clear and honest approach is key to gaining high rankings on Google. We’ll make sure your website has all the technical criteria and deliver a content strategy that will increase your organic rankings for long-term growth.

Inbound marketing

Let us create content that that truly serves your target audience, allowing them find you naturally. By using all the marketing channels above, we create and implement an organic content strategy that will allow us to engage with potential customers for maximum lead conversion.

Online presence

In addition to social media, there might be some other platforms where your brand should be present for maximum visibility. We’ll set up Google MyBusiness to get you listed on Maps, and take into account others like LinkedIn, TripAdvisor and more.

Our satisfied clients

It was a pleasure

It was a pleasure to work with the guys at TASNADI & CO. I really appreciate their flexibility, being available when I need them and proactively adjusting our work process in ways that proved to be more efficient for my business.

bence György, gold b consulting

They act like real project owners

I really appreciate the partnership established with TASNADI & CO. The communication was fast, efficient and they act like real project owners, delivering true quality, steering the project towards a more efficient approach, and genuinely caring about our interests.

fanni Gyuricza , Babacentrum

They simply do professional work

I first contacted TASNADI & CO about a rebranding project. They translated the essence of the brand into a new, fresh look very cleverly. They have since created a new website for us, are running digital campaigns and designing print materials. They simply do professional work, regardless the task - I'm very satisfied.

Gabriella Dömény, Tincses sziget

Let's talk!

Drop us a line if you believe we could create something amazing together.

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