We define

Purpose

Target personas

Positioning

Unique selling proposition

Core values

“Your brand isn’t what you say it is.
It’s what
they say it is.”

Marty Neumeier

Our philosophy

If a brand is made up of people's gut feelings, how to design one? Why even bother? 

A brand should be viewed as a whole, in 3D. On the model below, the horizontal axis represents how the components within your organization come together to form your brand. The vertical axis shows how your brand can be interpreted on many different levels by the outside world.

Even though you cannot directly design a brand, you can - and should - design the components that make it up. In doing so, you can influence how people feel toward your brand, and set yourself up for success.

Strategy

A strong brand must be built, at its core, on a solid strategy. A good strategy provides answers to what your purpose is, who you serve, where you compete, how you will win and how you will grow.

Identity

Identity is what is what people see and hear when you - as a brand - communicate with them. It's how you look, how you behave, what your personality is like.

Culture

Winning once is not enough. You'll have to do it over and over again to keep growing and stay relevant. That can only be done, long term and consistently, with a strong culture that breeds innovation.

Products

Products or services are the tangible value you provide your customers. Without making them great, you will surely fail. Having them is necessary but not in itself sufficient.

Brand

Finally, we reach the outermost layer, where all components come together, to form what is seen as your brand. If you pay attention to all areas, you should end up with something that is aligned with your business goals and ready to propel them.

Perception

Let us take a look at how consumers (and other stakeholders) will interact with your brand. The first level is perception: all that can be seen, heard, smelled, tasted and touched.

Reason

One level deeper you will find reason. This is the process through which we interpret the surrounding world, including companies, products and services.

Emotion

Many of our actions and decisions are motivated by emotion - although often disguised, consciously or unconsciously, by reason.

Resonance

At the second to last level, you'll find resonance, which provides the intuition that a company, product or service is right for us.

Ideology

The deepest level, a sort of tribal connection, which connects consumers to brands. A deep, visceral feeling of belonging.

When a brand aims to connect with its consumers on multiple levels, not only can it create a deeper bond, but can also reach a wider audience, as different people respond to different experiences.

Our satisfied clients

You are the best!

You are the best!
Just to let you know. The visuals you make are often perfect in once. That means you really understand me. Perfect job!

Philip wallage
co-owner, Het fietshuys

They simply do professional work

I first contacted TASNADI & CO about a rebranding project. They translated the essence of the brand into a new, fresh look very cleverly. They have since created a new website for us, are running digital campaigns and designing print materials. They simply do professional work, regardless the task - I'm very satisfied.

Gabriella Dömény
owner, Tincses sziget

It was a pleasure

It was a pleasure to work with the guys at TASNADI & CO. I really appreciate their flexibility, being available when I need them and proactively adjusting our work process in ways that proved to be more efficient for my business.

bence György
owner, gold b consulting

Igazi projektgazdaként viselkedtek

Nagyra értékelem a TASNADI & CO-val kialakított partneri kapcsolatot. A kommunikáció gyors és hatékony volt, és igazi projektgazdaként viselkedtek, valódi értéket szállítva, a projektet hatékonyabb útra terelve, és valóban szem előtt tartva az érdekeinket.

fanni Gyuricza
Marketing manager, Babacentrum

Let's talk!

Drop us a line if you believe we could create something amazing together.

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